For home builders
157 of 161 builders (97%) didn’t make personal contact within 5 minutes.
Buyers ask several builders at once. reKase replies to every new lead within 60 seconds of the lead reaching you, calls and qualifies them, and hands you the ones worth your time.
By the time you call back, they’ve called another builder.
Leads arrive after hours.
Buyers browse after work. That’s when the inquiries come in.
Your team is out.
Your sales team is showing homes and your site team is on site. Nobody’s watching the inbox.
Hours later, it’s too late.
The reply goes out, but the buyer has already spoken to another builder.
We sent a website inquiry to 161 home builders.
157 of 161
builders (97%) didn’t make personal contact within 5 minutes.
In October 2026 we sent a website inquiry to 161 home builders and tracked every reply by phone, text and email. 157 of 161 builders (97%) didn’t make personal contact within 5 minutes.
How it works
Texts and emails go out instantly, any hour. Calls go out within 60 seconds between 8am and 8pm in the lead’s time zone, and at 8am otherwise.
Instant reply
When a lead comes in from your web form, a listing site or a missed call, they get a text and an email within 60 seconds of the lead reaching you, at any hour.
AI call
During calling hours, a natural-sounding AI calls them within 60 seconds of the lead reaching you. Listing-site leads get a text and email first, and a call once they reply.
Qualify
The call answers their basic questions and checks budget, timeline, location and what they want.
Short follow-up
If they don’t pick up, we make one more call attempt and send a few texts and emails over about 48 hours. Then we stop.
Hand-off
You get the lead’s details, the call summary and recording, and a hot, warm or cold rating. We can put a call or tour on your calendar. From there, your team takes it.
Set up on what you already use.
We set it up on your existing forms, CRM and calendar and run it for you. No new software for your team.
Live in about 2 weeks.
Setup includes texting registration and adding consent wording to your forms.
Pilot and pricing
Start with a one-month pilot.
Every new lead gets a text within 60 seconds and a call within 60 seconds during calling hours, or the pilot fee comes back.
Pricing on the call.
Who’s behind it
Richik
Richik builds and runs the system.
Sahil
Sahil looks after setup and makes sure your pilot delivers.
Questions
Do I need new software?
No. We set it up on your existing forms, CRM and calendar and run it for you.
How long is setup?
About 2 weeks. That includes texting registration and adding consent wording to your forms.
What hours do you call?
Texts and emails go out instantly, any hour. Calls go out within 60 seconds between 8am and 8pm in the lead’s time zone, and at 8am otherwise.
What about consent?
We only contact people who asked to be contacted. During setup we add clear consent wording to your forms, and we follow calling and texting rules.
What happens after you hand the lead over?
Your team takes it from there. You get the lead’s details, the call summary and recording, and a hot, warm or cold rating, and we can put a call or tour on your calendar.
Can my team see the calls?
Yes. Every hand-off includes the call summary and the recording.